As my end project during my 2 year education at Medieinstitutet, Digital Content Designer, I wanted to highlight the real life of motherhood. I wanted to take a step away from all those perfect photos on instagram and every day life bloggers who only seem to show how lovely everything is being on parental leave and being a mother. I chose to focus on women since men (according to my research) not felt as pressured from our society or family/friends to be in a specifik way as a parent. I wanted to document the every day life in a more realistic way, combined with deeper interviews and heartfelt questions.
This resulted in 3 movies, and they were also customized for Instagram and Facebook both regarding length (1 min) and format (4x5). I also created an Instagram account for the project, and a blog plattform.
Programs used during filming:
Canon Eos 5D Mark IV
Adobe Premiere Pro
Adobe After Effects
Programs used during UI design of the platform: